Creator Brands & Content 2.0: Reflections as BSC Turns 10 | Episode 50
Update: 2025-10-10
Description
The ASYMMETRIC Crew today:
Revant: CEO, Mosaic Wellness
Shantanu: Founder & CEO, Bombay Shaving Company
Chirag: Founder, GoKwik
0:00 Coming up
0:47 Intro
2:31 10th foundation day is rare for a startup
8:48 Shantanu’s takeaways from a 10-year journey
14:07 Founder resilience
17:01 Near-death moments in a startup
22:45 Story follows data
27:03 Creator trust vs. ads
28:06 No more ads: what it means for brands?
37:47 Will branding metrics change?
45:05 True love for creators doesn’t exist
47:40 The rise of house of brands
52:00 New YouTube Premium prices in India
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